In 2025, people who bought homes worth between ₹50 lakh and ₹2 crore took the longest to click the

By Bricksnwall | 2026-02-18

Homes that cost between ₹50 lakh and ₹2 crore took almost a month to sell, which shows that demand was low because purchasers were comparing several projects before making a decision.

It took almost a month to sell homes that cost between ₹50 lakh and ₹2 crore. This shows that purchasers were being careful and comparing different projects before making a decision. Anarock's own AI analytics platform, ASTRA, says that purchasers are taking longer to conclude agreements because prices are going up and there are other good investment options available. This group is also very sensitive to house loan rates, the cost of EMIs, and their hopes for rising prices.

In 2025, homes that cost between ₹1 crore and ₹2 crore took the longest to sell, taking about 30 days. This is a big improvement from 47 days in 2024, which means that agreements are now closing more than 56% faster. The study found that the climb from the lowest conversion levels shows a change from a seller-driven market to a more cautious and selective luxury property market.

The ₹50 lakh to ₹1 crore range came next, with residences taking about 29 days to sell, which is about the same as last year. This shows that demand is steady but cautious, as purchasers are still looking at several projects before making a decision.

The time it took to convert affordable dwellings (those priced below ₹50 lakh) went from 28 days in 2024 to about 19 days in 2025. There are fewer choices in the primary market, which is why this number has gone down. There hasn't been much new supply in this area in the recent few years. The survey revealed that rising rents in major cities are also making it easier for first-time budget homebuyers to make judgments about buying a property because loans are approved more quickly, processed digitally, and credit is easier to get.

Such a shortened lead-to-buy cycle among lower-budget buyers clearly signals necessity-driven demand in the affordable housing segment,” says Santhosh Kumar, vice chairman, ANAROCK Group.

A closer look at the budget data shows that the ₹1–2 crore category still has the longest conversion times, but the 17-day decline from last year shows that transactions are picking up speed.

"People who bought homes worth between ₹50 lakh and ₹1 crore took the second longest time (~29 days) to hit the 'buy' button, from the day they made the first payment to the day they paid the booking amount," he said.

He goes on to say, "This rise in conversion time from the lowest point shows that the market has changed from one driven by sellers to one driven by luxury housing that is more cautious and selective." "Demand for luxury items is returning to normal now that a lot of new luxury items are coming onto the market, giving the target customers more choices."

In general, there were fewer home sales in 2025 than in 2024. Over the course of the year, it took brokerages less days to turn initial leads into real bookings. In 2024, it took 32 days, and in 2025, it took 26 days. The decrease in lead-to-buy conversion days is mostly because more expensive properties are selling in the biggest cities. The statistics showed that purchasers are taking longer to close the deal since prices are going up, there is more new supply, and there are other investment possibilities that look good.

People who wanted to buy residences that cost between ₹2 and ₹3 crore only had to wait 15 days to do so.

Homes that cost ₹2–3 crore, on the other hand, had the shortest conversion time in 2025, just 15 days, down from 28 days in 2024. This is a 13-day drop from the previous year. The investigation found that buyers in this group are confident and see value in the product, and they may also be afraid of missing out because there aren't many available.

People who buy homes in the ₹2-3 crore range usually know a lot about market trends and have the money to make and carry out judgments swiftly. For developers, this means they may charge higher prices, prices may go up even more, and inventory will move faster. In short, this part of the firm is currently the best at making money and making profits, it said.

Source: Hindustan Times