Oberoi Realty books ₹8,109 crore in first project in gurugram Three Sixty North

By Bricksnwall | 2026-07-06

Gurugram real estate: Oberoi Realty unveiled its first project in Delhi NCR, on June 29, seeing bookings for almost 13.52 lakh sqft of RERA carpet area.

Mumbai-based listed real estate developer Oberoi Realty has clocked gross bookings of almost ₹8,109 crore for its maiden project in Gurugram, Delhi NCR, 'Three Sixty North', the firm said in a statement.

The project has clocked bookings for almost 13.52 lakh sq ft of RERA carpet area (23.10 lakh sq ft saleable area), which is a major milestone for Oberoi Realty’s foray into the North India market, the firm said.

On June 29, Gurugram saw Oberoi Realty open phase one of Three Sixty North, comprising of around 800 homes spread over six storeys while the overall master plan will have seven towers. Homes in 3 BHK + Studio, 4 BHK + Studio, duplex and penthouse configurations will be offered from ₹18 crore (excluding taxes), the business stated. The project is spread across almost 14.8 acres on Golf Course Extension Road, Sector 58, Gurugram.

“The phenomenal response for Three Sixty North is a testimony to the strength of the development and also the trust that customers have reposed in Oberoi Realty in the last four decades. Our experience of developing iconic developments in Mumbai has resulted in Three Sixty North. “Our foray into NCR is a significant milestone in Oberoi Realty’s journey which is driven by philosophy and not geography,” said Vikas Oberoi, Chairman and Managing Director, Oberoi Realty.

We have to get the product right. Growth is a by-product, as I have long said. The response to Three Sixty North confirms our notion that trust, quality and disciplined execution are universal across markets. It gives us tremendous confidence as we continue to build deliberately, with a long-term view and an absolute dedication to excellence wherever we operate,” said Oberoi.

According to the company, the project is a master-planned development comprising seven residential towers, landscaped open spaces, Club Three Sixty North and a curated boulevard with retail and cafés, combining thoughtfully designed residences with a complete lifestyle experience.

Gurugram Mumbai sales approach

“We plan to adopt a calibrated sales strategy instead of selling the entire inventory at launch, like we have followed in the Mumbai market,” Vikas Oberoi told Hindustan Times Real Estate on June 29.“Our strategy is sustenance, we will slowly creep into the market,” added Oberoi. Instead of a sell-out at once, the inventory across the six towers will be sold in sections during the development period.The idea is not to dump but to get into the market cautiously. “We have not opened all the units in the six towers in phase one. We are rather accumulating the interest before opening the inventory,” Oberoi added.

We do that in Mumbai too. We enjoy sustenance and we know all our projects are sold by the time we develop them. "We are new in this market, and I know launch is a big thing in NCR, so I want to wait and watch," Oberoi remarked. “Instant selling means you’re leaving a lot on the table,” Oberoi said. “We’d like to sell it personally, in a slow manner,” he added.

Source: Hindustan Times